Monika Mundell http://www.monikamundell.com Helping women entrepreneurs create irresistible impact—with clear, congruent & captivating communication Fri, 24 Feb 2017 12:26:36 +0000 en-US hourly 1 How to Get What You Really Want http://www.monikamundell.com/get-really-want/ Sun, 15 Jan 2017 19:24:30 +0000 http://www.monikamundell.com/?p=2323 What do you want? What do you really want from life, from your business, from your friends? Do you have an amazing life with soul enriching daily experiences that make you want to pinch yourself because you’re so freaking happy? Do you have the business you always wanted, with an income that keeps on growing…

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What do you want?

What do you really want from life, from your business, from your friends?

  • Do you have an amazing life with soul enriching daily experiences that make you want to pinch yourself because you’re so freaking happy?
  • Do you have the business you always wanted, with an income that keeps on growing and a full client roster?
  • Do you have friends you can rely on, no matter what who make you feel blessed, appreciated and loved?
  • Do you have a wonderful, exciting relationship with a soulmate who cherishes you, loves you and adores you?

If the answer is no and if you’re lacking true happiness and gratitude you’re not being clear enough about what you really want.

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I’m a huge believer in the law of attraction. In fact, I’m a bit of a manifesting MOFO.

 

  • I’ve manifested a 9-month round the world backpacking trip in my 20s.
  • I’ve manifested my soulmate John.
  • I’ve manifested my dream job, back when I was still a chef.
  • I’ve manifested my move to and citizenship of Australia, my spirit home.
  • I’ve manifested my birds flock.
  • I’ve manifested my dream cottage by the beach.
  • I’ve manifested my dream car.
  • I’ve manifested various achievements in my business, milestone I wanted to reach which came true in a short amount of time.
  • I’ve manifested being location independent digital nomad.

Right now I’m manifesting residual income growth to $15K/month and growing by September 2017 so that I can work less and play more.

 

  • Manifesting is more than just wishing for the things you want. It requires razor sharp focus. Every day.
  • If you want to get what you really want you have to first ask for it, repeatedly.
  • You have to do the work (+ take the baby steps) that will help you get there.
  • You have to visualise yourself already enjoying the outcome.
  • You have to do the every day rituals that get you over the finish line (the stuff you do when no one is watching).
  • And you have to do this consistently until you get there.

Manifesting is about dreaming harder, with your eyes wide open on the goal. You need to believe that you can do this. You need faith that the goal is yours to enjoy in the near future.

And you need to keep doing the work! That is how you get what you really want. 

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5 Mind Hacks to Change Your Attitude http://www.monikamundell.com/5-mind-hacks-change-attitude/ Mon, 09 Jan 2017 07:56:10 +0000 http://www.monikamundell.com/?p=2328 Whenever you feel angry, disappointed, upset or betrayed by life or another person you have a choice to change your attitude in a heart beat. The hardest part is to give yourself permission to change the way you think about the situation because right there and then it just fucking hurts. It’s easier to FEEL…

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5 Mind Hacks to Change Your Attitude 5-mind-hacks-to-change-your-attitude

Whenever you feel angry, disappointed, upset or betrayed by life or another person you have a choice to change your attitude in a heart beat.

The hardest part is to give yourself permission to change the way you think about the situation because right there and then it just fucking hurts.

It’s easier to FEEL into the anger, to feel betrayed and disappointed. It’s way easier to spend the rest of the day upset since you have a valid reason to feel that way.

And you totally can. You can choose to stay in the negative or you can use these 5 mind hacks to change your attitude.

Mind Hack #1 — Choose forgiveness instead of anger.

 

Decide that your (positive) attitude and happiness matters more than the hurt you’ve experienced and move on.

Life’s too short to begrudge people for lengthy periods of time anyway. If you can’t forgive them and the betrayal was massive, let them go. Move on. Let go of the friendship, the relationship.

Personally, this is the hardest hack for me and I still struggle with this one occasionally. But I also know that my happiness is more important than the emotional crap I tend to hold on to, so I have learned to let it go ad be done with it.

“Work harder on yourself than you do on your job.” — Jim Rohn

Mind Hack #2 — Speak your mind. Clear the air. Move on.

 

Sometimes we need to just clear the air by speaking up. It is possible that the pain you feel was caused by a miscommunication or misunderstanding. So you wouldn’t want to carry this shit around for the long term and hurting you without a valid reason.

Speak it out with the other party and move on no matter what happens.

Mind Hack #3 — Believe you can!

 

Don’t believe you are good enough? Don’t believe you matter?

How about you reframe those thoughts into, “I’m worthy enough to do this and I have the experience and expertise to do it well.”

Flip thoughts of, “I’m not good enough, who cares anyway” to “I’ve got this. My people need me because they’re hurting and I owe it to them to show up and be present in their lives.”

Mind Hack #4 — Take charge of your mind!

 

Does your mind let you down frequently?

If left without a driver, our minds are like runaway trains on a sure fire way to a crash. You need to become the driver of your mind to control its journey along the track of life.

Spend time each day in quiet reflection. Meditate and journal about your dreams, fears and mind chatter. Get crystal clear clarity about the stuff that really matters and let go of the other stuff or people that no longer serve you.

I always loved Jim Rohn’s analogies that talked about the need to weed out our mind every day, much like you’d weed your garden.

“If you rest too long the weeds take the garden.” — Jim Rohn

Mind Hack #5 — Surround yourself with supportive people.

 

If you hang out with negative people you’ll turn into a negative nancy. The law of average states that we are the average of the five people we spend the most time with.

“In relationships, we’re greatly influenced — whether we like it or not — by those closest to us. It affects our way of thinking, our self-esteem, and our decisions.” — Business Insider

So if you’re looking to LEAP to the next step in your business (or life) you need to surround yourself with people who are already there so that they can pull you up and take you with them.

Now I want to hear from you. Tag me on Facebook @monikamundell and tell me which of these mind hacks spoke to you the most and why.

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Education vs. Results http://www.monikamundell.com/education-vs-results/ Thu, 05 Jan 2017 06:46:03 +0000 http://www.monikamundell.com/?p=2315 As a woman entrepreneur I’m always looking to learn more, to build on my skills. I think that this quest for knowledge is a curse! It’s a curse I’ve been struggling with for as long as I’ve been in business because I want to be better at what I do and lead from an authentic…

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As a woman entrepreneur I’m always looking to learn more, to build on my skills. I think that this quest for knowledge is a curse!

It’s a curse I’ve been struggling with for as long as I’ve been in business because I want to be better at what I do and lead from an authentic place. If I’m brutally honest with myself I think this is a sucky self-centred belief that I share with millions of business women around the world and here is why it is egoistical to feel that way…

  • We think that we’re not good enough.
  • We struggle to recognise the brilliance within us to step up and just do the fucking work.
  • We like to hide behind the excuse of needing to learn more before we are “ready.”

How many years do we need to perfect our skills to become good enough at our craft to show up and lead authentically? If you’re anything like me you’ve been at this game for some time and yet here we are questioning whether we have the skills to be a fucking thought leader… whether we’re good enough to share the stage with other leaders and knowledgable enough to build our dream business.

Isn’t this INSANE?

 

This attitude is egoistical and self-centred because by hiding our brilliance we’re robbing our dream clients of their chance to get the results they want.

Think about this in all seriousness!

As long as you hide you’re responsible for the struggle and pain of your people. If you’re not out there helping clients they will continue to struggle because they are waiting for YOU to show up and serve them (i.e., sell to them).

Look, I think education is great, but there comes a time when you need to stop learning and start doing.

 

There comes a time when you need to start actioning what you’ve learned to get the results you want!

That time is NOW!

Think about the gazillion courses you’ve bought that are sitting on your hard drive gathering dust. You’ve bought them to learn this skill and that skill, thinking that you needed this skill before you were “ready.”

How many of these courses have actually given you the results you wanted?

Have they helped you grow your income and impact?

When you’re honest with yourself you’ll see that most of these courses haven’t given you the results you wanted.

There is nothing wrong with courses. What’s wrong is your mindset and attitude. You need to take action to get results. Buying a course and watching the lessons is not the action that matters if you want results.

You’ve got to do the work and implement what you learn to get results. And that’s fucking scary!

Instead of buying more courses you should be actioning what you’ve learned.

 

Action is the magic word baby! You and I need to be out there sharing our story and skills with the world. We need to show up, every day. We need to lead with strength and conviction. We need to show up, authentically and unapologetically.

That is what will give you the results you want. That is what will grow your business and take it to the next level and beyond. And you’ve got to start doing that now.

You ARE ready! You know ENOUGH! Your clients are waiting!

Instead of buying more courses you should consider investing in a high-end business coach. We all need a good business coach who has our back. High-performance athletes have coaches. Soccer teams have coaches, singers have coaches and you need a coach too. We need coaches because we need the support and the cheerleading… we need the sounding board and the step by step guidance to help us take our business to the next level.

Are you ready to get results? Tag me on Facebook @monikamundell with a “Hell Yeah baby!” Let’s do this together.

Nika xo

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P.S. For a limited time only I have 5 slots available for 1:1 coaching and mentoring. If you’re ready for a kick-ass 2017, click here to get in touch with me so we can start the conversation.

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9 Ways to Explode Your Income http://www.monikamundell.com/9-ways-explode-income/ Fri, 30 Dec 2016 16:05:47 +0000 http://www.monikamundell.com/?p=2309 Want more money with less hassles? This is how you make it happen… 1. Show up—authentically.   Be raw. Be honest. Be YOU—100% unapologetic. You can’t fake your way to success. People will notice and they will talk. Stop feeling like you don’t matter. You DO matter. So show us. 2. Double your rates.  …

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Want more money with less hassles? This is how you make it happen…

1. Show up—authentically.

 

Be raw. Be honest. Be YOU—100% unapologetic. You can’t fake your way to success. People will notice and they will talk. Stop feeling like you don’t matter. You DO matter. So show us.

2. Double your rates.

 

When you double your rarest you can lose 50% of clients and still make the same amount of money. If you feel called to let go of some of your customers because they’re draining you emotionally, physically and spiritually raise your prices or double your rates to amp up your income.

3. Clear money blocks.

 

Money blocks are the #1 reason you’re not earning the money you want. Spend a few minutes each day to work on those blocks. Your mindset is the key to success and it needs daily grooming, like a beautiful garden. If you need help with that, find a mentor who can help you.

4. Sell more—sell often.

 

Right now you’re not selling enough. Give yourself permission to sell every day. Remember, selling is serving and if you don’t sell you’re not actively serving your tribe. As long as you offer value (with the free content you put out there) you can sell often and the right people will buy.

5. Work harder + smarter.

 

If you want more cash in the bank you’ve got to work harder and smarter. You don’t get paid sipping lattes at the local coffeeshop while having a long chat with your girlfriends. You need to do the work that pays you—not surf Netflix and binge-watch your favourite series. Netflix and coffee shop bestie dates should be the REWARD you gift yourself AFTER you’ve done the work.

6. Hold yourself accountable by sharing your goals in public.

 

Nothing keeps you as accountable like goals shared in public. Got a money goal for the month? Share it with your peeps. Want a specific number of new clients in the next 90 days? Share it publicly.

7. Use quick cash sales funnels.

 

Need a few thousand bucks this month to pay a bill? Fancy a holiday but don’t have the money? Sell low-cost products with the help of quick cash sales funnels.

7 steps to generate more income

8. Be outstanding.

 

Gift your community with time, content and value—every damn day of the week. Show up consistently and expect nothing in return. And if you get praise, love and raving fans you can experience the power of karma first hand.

9. Invest in a high-end mentor.

 

A mentor who has done what you’re trying to achieve is the fastest tool to help you get what you want. By investing you’re telling the universe the you’re ready for growth and if you do the work you’ll explode your income.

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Fuck Perfection! http://www.monikamundell.com/fuck-perfection/ Tue, 27 Dec 2016 14:55:36 +0000 http://www.monikamundell.com/?p=2306 Perfection is an illusion! The fake perception of perfection robs you from living in harmony already. Millions of people are aiming for perfection in all of the things they do. Millions of people aim for perfection in every areas of their life. They get boob jobs, ass enhancements and face surgery to achieve the perfect…

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Perfection is an illusion!

The fake perception of perfection robs you from living in harmony already.

Millions of people are aiming for perfection in all of the things they do. Millions of people aim for perfection in every areas of their life. They get boob jobs, ass enhancements and face surgery to achieve the perfect body.

Perfect for WHOM?

Whose ideals are we trying to live up to when we mess with nature?

Whose ideals are we trying to live up to when we try to perfect our businesses and the way we show up?

 

You tell me.

You and I have to answer to ONE person. No, it’s not the bearded man in the sky because he doesn’t exist.

You have to answer to YOU and that’s it!

Instead of aiming for the illusion of perfection aim to be YOU—100% authentic and unapologetic. When you show up, warts and all, when you give yourself permission to be the wonderful person you were born to be—mistakes, faults and everything—you empower others.

The people who truly love you don’t care about your faults.

 

  • The clients who adore you don’t mind that you’re not perfect because they’re not perfect either.
  • The friends who hold you dear to their hearts don’t care about the mistakes you’ve made because they made mistakes too.

You can never be perfect! And that’s ok.

 

  • You will never know all the answers.
  • You will never know enough to feel READY to change the world.
  • You will always find a reason to hide.
  • You will always find an excuse not to do the work.
  • You will always find distractions that will stop you from achieving your goals…

 

fuck-perfection-1

Until you flick the middle finger at perfection and just show up. Warts, mistakes, faults, ugliness and all.

When you do THAT you give everyone else permission to show up unapologetically.

So BE the thought leader, the change maker, the luminary, the opinionated and outspoken business person you are already. Show up. Lead with conviction and change the world, one customer, client and fan at a time.

Start living your life like you mean it and watch as the magic unfolds. Tag me on Facebook @monikamundell and show me the real you, the imperfect you already. I can’t wait to get to know you better. 

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5 Strategies to Be Sleaze Free on Social Media http://www.monikamundell.com/5-strategies-sleaze-free-social-media/ Sat, 24 Dec 2016 13:54:23 +0000 http://www.monikamundell.com/?p=2301 I used to have a love-hate relationship with social media. On bad days I still do. You know the days when you feel like shit but you know that unless you show up on Facebook (or on the social media platform of choice) people will forget about you and take their money elsewhere. So you…

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I used to have a love-hate relationship with social media. On bad days I still do. You know the days when you feel like shit but you know that unless you show up on Facebook (or on the social media platform of choice) people will forget about you and take their money elsewhere.

So you log on to Facebook—full of resistance. You feel overwhelmed and totally out of your comfort zone. Your mind abuzz with thoughts like…

  • “I don’t know what to write.”
  • “Nobody ever pays attention to what I write.”
  • “Who cares what I have to say.”
  • “My updates suck. No wonder nobody likes and shares them.”

So you post the first thing that comes to mind and sure enough, nobody takes note.

People don’t comment. Nobody shares your post and once again you feel like people don’t give a shit about you, so why should you bother.

The truth is: you’re experiencing a mistaken perception about social media and we’re about to shift that mindset of yours into a can-do attitude with the following 5 strategies.

1. Don’t log on to Facebook (or any social platform) until you have a clear idea of what you want to write.

 

Prepare your posts in advance. Bulk write your posts each week for the entire week. You can focus on a weekly topic and offer tips, strategies, lessons, mistakes, case studies, etc on that topic.

Not sure what to say? Here is a collection of 500+ social media blurbs that lets you do Social With Soul for less than 9 cents a day! Want a free collection of 50 posts to test drive instead? Click here instead.

2. Avoid cross posting in groups.

 

Posting the same updates in several groups at the same time makes you look lazy and sleazy. Yet so many women do this daily. Why? Instead, create a spreadsheet with your week’s worth of content and publish your posts on a different day in a different group.

So post #1 goes into group #1 on day #1 and into group #2 on day #2, etc.

With this system you can write 7 posts each week and distribute them into 7 groups, without having to cross post and look lazy. You can do this in as little as 1 hour a week.

3. Share other people’s content.

 

Sharing is caring. Be generous with your shares. Like and comment on other people’s posts and chances are they will like and comment on yours. Social media marketing works on reciprocation.

5-strategies-to-be-sleaze-free-on-social-media

4. Don’t inbox people with your pitches!

 

This has got to be the most sleazy behaviour I’ve seen on Facebook. People pitching me on their shit, without my permission. Don’t do this. It will make you public enemy #1.

If you have a new offer and a bunch of people in mind for which the offer would be perfect, do a private 1:1 outreach by phone or email.

5. Don’t add people to your group without their permission.

 

So you’ve created a group and now you want members. Great. Market your group by inviting people from your business page or profile. Start an ad campaign if you want. But never add people without their permission. That’s a super sleazy way to piss people off and get you on everyone’s blacklist.

So now that you have 5 killer social media strategies to avoid being sleazy, which one of these will you implement today? Tag me on Facebook @monikamundell and let me know.

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5 Proven Strategies to Create Irresistible Website Content http://www.monikamundell.com/5-proven-strategies-to-create-irresistible-website-content/ Fri, 29 Jul 2016 14:59:00 +0000 http://www.monikamundell.com/?p=2084 5 Proven Strategies to Create Irresistible Website Content

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Does this sound familiar? You wake up at 3am, desperate for a pee. While sitting in the dark, doing your thing, inspiration strikes—that new program you’ve been meaning to name + launch? BOOM! Finally, you’ve got the clarity you’ve been chasing.

You start the new day rearing to go. As soon as you can possibly sneak away from your household duties you sit down at your keyboard, ready to pound out all the copy you need to sell your new baby. You’re on a mission to sell this program because, HELLO! It’s awesome.

You can’t wait to email your list and announce your super sparkly new program on social media. And then… you sit back, excitement cursing though your veins as you anticipate the pings of incoming PayPal notifications. But instead you get… crickets.

WTF just happened?

Don’t feel bad. You’re not alone. Just because you had a fantastic idea for a new program doesn’t guarantee a sale. If copy is written by the uninitiated, it is destined to fail, and this should come as no surprise to you. #Truthbomb: copywriters study their craft for years to become experts. And even experts can’t guarantee a sale.

So what hope is there for you, right?

Well, there’s hope, of course. You can improve your chances of sales, especially when you know how to craft irresistible website content (copy). How? With these 5 Proven Strategies to Creating Irresistible Website Content…

Strategy #1 — Sell the sizzle, not the steak!

We DON’T care for the fabulous features of your amazing new program.

We want the purrsuasive, seductive sizzle.

We want results.

We want to know that you’re our girl-Sunday (the answer to our shitty problems)

We want the works and we want that shit now.

Strategy #2 — Gimme proof that you’re the hot bomb diggity!

ARE you for real? If so, prove it to me. Give me a reason to believe—in you. 

Show me case studies, testimonials, screenshots—with permission, of course. Whatever it takes to weave your magic into your content to show us that you’re the real deal: do THAT.

Strategy #3 — Get personal yo (you)!

Dribble is impersonal content that drones on and on about stuff that doesn’t matter. When we read your copy, we don’t want dribble—we want YOU.

We want to know how you can help US. What is in it for us when we trust you with our credit cards?

How not to write copy:

Would you trust this company? Here are XYZ company our mission is simple—we want to assure that our esteemed clients are taken care of the moment they step into our 2000 square feet reception. We will welcome you with a cup of coffee or tea as you sit in one of the comfortable lounges, created and designed by THE Andy Warhol…

You asleep yet? Yeah. me too. Zzzz…

How about this instead? When you visit us at XYZ headquarters you might be impressed by the fancy reception area. But that stuff is just part of our no-brainer service. Truth be told, we don’t care much for impressing you with add-ons that don’t feed your bank account. What we DO care about is to help you double your investment, in the next 90 days.

Better, yes? Exactly!

Strategy #4 — Edutain!

We don’t NEED more information—we want entertainment. Why do you think Netflix is such a hit? Because they’re giving us what we want—a platform and reason to zone out, relax, grab a couple of hours of RnR.

#Truthbomb: we deal with so much shit to deal on a daily basis that we welcome any reason to do nothing, except bliss out from the world. We NEED those blissful hours to help us function like semi-normal human beings and that is why edutainment (material, intended to be both educational and enjoyable) is better than education, because we don’t need more information—we want… (you got it yo).

Strategy #5 — K.I.S.S. aka Keep It Simple, Stupid

The K.I.S.S. principle is persuasion in its simplest form. You can’t sell squat if you’re confusing people with too many offers.

You want to give people a reason to buy. The best reason is simplicity. So when you’re inviting readers to opt-in to your list, don’t ask them to buy your $3K program at the same time.

Create simple, powerful and persuasive readership paths throughout your website. You can totally control the actions of visitors depending on what you want them to do next—by creating irresistible website content.

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5 Steps to Doubling Your Email Opening Rates (+ how I got 96.09%) http://www.monikamundell.com/5-steps-to-doubling-email-opening-rates/ Tue, 10 May 2016 06:03:21 +0000 http://www.monikamundell.com/?p=1394 Not happy with your email performance? Have you got sucky opening rates? Worse than average click-through rates? Zero engagement? It’s alright, I did too. Because I was super lazy Until I made some drastic changes. And within one month, my email opening rates doubled and tripled, my click-through rates exploded and the engagement went through…

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Not happy with your email performance?
Have you got sucky opening rates?
Worse than average click-through rates?
Zero engagement?

It’s alright, I did too. Because I was super lazy

Until I made some drastic changes. And within one month, my email opening rates doubled and tripled, my click-through rates exploded and the engagement went through the roof.

Here’s what I did…

Step #1 — I switched platforms.

My email marketing love-hate relationship goes back years.

Here’s a list of email platforms I’ve used:

Aweber—Office Autopilot—Aweber—Mailchimp—Get Response—ConvertKit.

And now, I’ve FINALLY come home. *ConvertKit is killing every other service I’ve used in the past. Its platform is designed for simplicity and results (*denotes affiliate link).

CK has excellent customer support, is designed for people like me and rewards you for wanting to do email marketing right—by NOT charging you double for subscribers (like many platforms do when you have people subscribed to several lists).

CK is perfect for burnt-out casual email marketers like me who needed a compelling kick up the ass to get serious.

Step #2 — I got clear on my email marketing purpose.

Up until that point I had just sent emails to my list whenever inspiration struck me—sometimes weekly, other times monthly and during launches up to four times a week.

As you can imagine, the lack of consistency didn’t work so well. So my list was stagnant for years. It didn’t grow. And in hindsight I know why: I didn’t nurture my subscribers.

I was inconsistent (aka lazy).

I made the list about ME instead of THEM!

Lesson learned. Today’s emails are structured and purposeful. I started working with a strategic plan, instead of succumbing to infrequent bursts of inspiration.

Step #3 — I stripped away the fancies and focused on bare essentials.

I stripped away everything from my emails that:

Bloated the design and risked being labelled as “Spam.”

I got rid of the pretty header.
I eliminated the sidebar.
I stopped using images (most of the time).
I no longer include social media buttons and other fancy design elements.

I went back to bare essentials.

That alone immediately increased my opening rates.

My emails are more personal now—kinda like a personal letter you receive from my heart to yours. It made a huge difference in and by itself.

Step #4 — I got better at teasing.

I got serious about using strategic persuasion hacks to increase my email opening rates.

The whole purpose of a subject line is to get your emails opened. So it makes sense to spend a little more time crafting better subject lines that actually get clicked.

And if they do…

Goal achieved.

Would you agree?

Step #5 — I went serial.

Late in 2015 I did a little email experiment. I went serial

Nooooooo!

Not serial killer.

I started sending serialised content emails.

And the results?

They speak for themselves.

Check out the before + after screenshots below…

 

5 Tips to Double Your Email Opening Rates

The first graphic above shows an open rate of 22.71% (before the serialised emails went out)—it was sent to 724 subscribers.

The second graphic shows the results after I segmented the list…

THAT email? It got a whopping open rate of 96.09%. This is almost unheard of!

how to write emails that get opened

 

This wasn’t a webinar registration email or an opt-in to download something email. It was a regular newsletter, but sent with the sole purpose of increasing the open rate stats. And considering that labelling your emails as newsletter is lame as fuck I’m even more astounded.

I almost fell off my chair when I first saw this. And I knew… I was on to something…

But look what happened to the open rate when I sent them the first email in the series… (that’s right, the general list email open rate went from 22.71% to 29.58%).

emails that get opened

My test validated that serialised content works well. If you’ve never utilised serialised content in your email marketing I suggest you get started.

I moved to ConvertKit early March 2016 because I wasn’t 100% happy with my old program and my email open rates and click-through rates have already doubled or tripled.

Below is just a sample of some of the results:

email marketing 101

email marketing done right

get emails opened, here's how

As you can see, I didn’t make massive changes. I just changed a few things and got more serious about engaging my subscribers, by giving them what they (really) want.

And when you think about it for a second, it is only a start.

Which of these steps will you implement into your email marketing this week?

Not sure you can get 80%+ email opening rates? Let’s talk and see how I can do it for you instead. I can offer you a no-pain done-for-you service to take care of your utmost urgent email marketing needs and help you spark that trust that is so essential for any business transaction.

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How to Channel Your Best Writing Voice http://www.monikamundell.com/channel-best-writing-voice/ Tue, 03 May 2016 15:49:29 +0000 http://www.monikamundell.com/?p=1388 Can you remember the last time you were totally lost in a great book, a blog post or an article? Can you still feel the rush of excitement you felt while you read the piece? The thrill. The emotions! The anticipation! Great writing is laced with personality. It’s also concise. Great writing is in the…

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Can you remember the last time you were totally lost in a great book, a blog post or an article?

Can you still feel the rush of excitement you felt while you read the piece?

The thrill.

The emotions!

The anticipation!

Great writing is laced with personality. It’s also concise.

Great writing is in the details and in the stories.

It can be found on the back of wine labels, and on the walls of the ghetto.

It lives in 140 character tweetables and in movie dialogues.

But mostly, it’s never far from people who demonstrate crazy fierce passion for their craft.

Because passionate people care! They care enough to make a difference. They care enough to treat their craft as the holy grail.

When passionate people write you can see the emotions ooze from the page, hitting you right in the heart.

DOWNLOAD THE ULTIMATE COPYWRITING SWIPE-N-GO CHEAT SHEET AND START TEASING YOUR READERS INTO A BUYING FRENZY

You don’t have to be the best copywriter in the house to channel your best writing voice.

You don’t even need to be a writer.

You need the 3 Ps:

1. Personality — Great writing is always laced with a million fragments and nuances of a writer’s personality.

We love that we can relate to a writer’s:

Vulnerability.

Pride.

Opinions.

Goofiness.

Failures.

Successes.

Fear.

Overwhelm.

Anger.

We relate to humans who write like humans—not robots in training who just try to copy others.

2. Passion — If you’re trying to write when you’re NOT feeling the heat, stop it right there. Heat. Passion. Anger. They’re closely related emotions that trigger us in a big way.

If you want to spark words so that they’re ALIVE. On fire. And demanding a reader’s attention, you must obey rule #567 (rrrright…I totally made that one up).

But really, you should only write when you’re feeling the HEAT. (Thanks Melissa, I get it now.)

When you write with heat your words will pop off the page.

3. Purpose — Before you sit down to write a piece, ask yourself why.

What is the purpose of your article?

What do you want readers to feel, do or understand?

Writing without purpose is like trying to steer a boat without a destination.

THAT would be pointless.

I hope you get my drift. I think you do, because you’re smart like that!

DOWNLOAD THE ULTIMATE COPYWRITING SWIPE-N-GO CHEAT SHEET AND START TEASING YOUR READERS INTO A BUYING FRENZY

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7 Steps to Master the Art of Persuasion http://www.monikamundell.com/7-steps-master-art-persuasion/ Wed, 13 Apr 2016 18:27:22 +0000 http://www.monikamundell.com/?p=1376 In our world, sales have become an integral part of life. You don’t have to be a business owner to sell or master the art of persuasion. You can persuade your friends to watch the latest episode of Orange is the New Black (+ you totally should) or rave about that new vegan coffee shop…

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In our world, sales have become an integral part of life. You don’t have to be a business owner to sell or master the art of persuasion. You can persuade your friends to watch the latest episode of Orange is the New Black (+ you totally should) or rave about that new vegan coffee shop in your neighbourhood.

Persuasion is an art form—parts psychology, skill + social influence.

 

In his book The Dynamics of Persuasion: Communication and Attitudes in the 21st. Century, Richard M. Perloff outlines five major ways in which modern persuasion differs from the past:

#1. The number of persuasive message has grown tremendously.

 

We’re bombarded with advertising. Regardless whether you’re online or offline—ads are everywhere. Studies have shown that the average adult is exposed to 300 to over 3,000 ads a day.

 

#2. Persuasive communication travels at the speed of technology.

 

As technology advances, so does the speed with which these ads are served to us.

 

#3. Persuasion is big business.

 

When you can persuade and charm people with compelling messages, you give them a reason to fall in love with you and/or your brand. Advertising agencies, marketing firms and public relations companies have cashed in big on this demand for decades. And so do we, as business owners.

 

#4. Contemporary persuasion is subtle.

 

Persuasion isn’t limited to the skill of selling with words—it incorporates the whole marketing spectrum: copy, design + sound to seduce the consumer.

 

#5. Persuasion is complex.

 

In the 1990s it was a lot easier to stand out as a marketer because back then we barely new the Internet. But today, if you want to stand out, you need to get super creative to be seen—because the competition has the same advantages as you. They can market their business at the click of a button and reach millions of people worldwide.

 

 

Persuasion is sexy—manipulation is nasty!

 

 

You don’t have to be the world’s most skilled persuasive expert to increase sales. You can start with this blog then action the steps you’ll learn.

The first lesson? Persuasion isn’t manipulation! You’re not trying to forcefully shove your products down a customer’s throat. You don’t have to persuade people to buy your stuff—that’s desperation and icky.

Skilful persuasion lets to get into your potential customer’s head so that you can talk to her on her level, using words that are familiar to her.

Step #1 – Learn to walk in her shoes.

 

Before you can connect with a potential buyer you must learn to walk in her shoes. This means you need to ask yourself “What keeps her awake at night?”

When you understand the fears, frustration and desperation of your people you can connect with ease and make the sale.

Step #2 – Write like she speaks.

 

If you want to connect with your dream client you’ll need to enter her word world.

What are the common words she uses when describing her problems on social media?

How does she speak?

How does she act?

Where does she hang out?

You want to become her ally—not her enemy. If you’re not interested in how your people feel, you’ll never be able to utilise your persuasion skills naturally, without force or pretence.

When you step into the world of your dream client and interact with an open heart, you’ll get to know her deeply and so, your words will naturally flow with effortless ease.

Step #3 – Seduce with power words.

 

Power words are the weapon of every successful master persuader. Power words evoke pictures and emotions. Power words trigger an action. Power words can motivate people to bond over a common cause. Power words, if used strategically and in the right association can make or break sales.

Step #4 – What’s in it for her? Why should she care?

 

Humans are driven by survival. We put our own needs above anything else. This behaviour gets triggered by our evolutionary—not revolutionary survival instinct.

You can’t help others if you can’t help yourself first!

I learned this (hard) lesson years ago. A mentor once asked me, “Why are you in business?” My answer, “I want to help people.” He didn’t let me off the hook and kept asking me the same question for 10 minutes. I kept repeating the same statement while getting more and more distraught until I broke down sobbing like a baby.

In hindsight, I know I sounded like a badly spun record.

I didn’t start my business to HELP people. I started my business to make money. To be FREE. To travel the world.

Because only then can I truly HELP people.

Master persuaders know why they’re in business. They also know why their people are in business.

Step #5 – Paint visuals, with emotion-dripping words.

 

When you write, you want to use words that paint visuals. Words can trigger powerful visual imagery and emotions—good and bad. You can excite readers. Piss them off. Delight. Thrill. Annoy. Make them feel. Help them see + hear. Give them a reason to believe.

Your words are energy. You should put them to good use.

Step #6 – Become a great storyteller.

 

Stories are the secret weapon of master persuaders. Why? Because stories don’t make us question what’s being said right from the start. Stories don’t trigger our guard.

Good stories help move the reader past her usual objections—in a fun and engaging way.

If you want to become a better persuader start by studying the master story tellers.

In conversation with Jim Rohn

In conversation with Jim Rohn

Some of the best storytellers I’ve ever had the pleasure of meeting in person were Jim Rohn, Ted Nicolas, Pete Godfrey and Bret Thomson. Then there are the masters I haven’t had the privilege to meet in person, but enjoy in print format. People like Dan Kennedy, David S. Schwartz, Napoleon Hill, Robert Collier and Gary Halbert.

Having a laugh with Ted Nicholas

Having a laugh with Ted Nicholas

I’ve met some amazing luminaries. I’m proud to say that many of them have been clients and become friends. My favourite 3 storytellers in the world are Bushra Azhar, Melissa Cassera and Alexandra Franzen.

Storytelling is a learned skills. As a copywriter I pride myself on my storytelling skills. Yet, I’ll continue to learn and improve on those skills because… why not!

Step #7 – Make your offer irresistible.

 

What do you do when people don’t buy?

You’ve used your best persuasion skills. You’re meeting the reader in her head and you did your best to write clear, compelling copy. Yet, no sale!

There are 101 reasons why you’re not making the sale.

 

Your reader could be short on cash flow.

Maybe she’s in a really bad mood.

Maybe she’s about to get ready for work.

Maybe the boss just caught her surfing the net when she should have been working.

Maybe she it’s the colour on your website.

Maybe she doesn’t want to use your order form.

There’s ONLY one solution that will eliminate the MAYBES—testing.

 

Sure, you can make your offer irresistible and eliminate most of these maybes. You can offer value for money and make it hard for them to resist. But ultimately, you’ll need to test and measure—everything!

To recap: Persuasion is an art form—parts psychology, skill + social influence.

 

You can study the art of persuasion. You can learn the skill. And you can get started right here by enrolling for the UNBLAH your about page course. It’s free. It gets results. And it teaches you irresistible persuasion skills you can immediately apply to your business. CLICK ON THE IMAGE BELOW TO ENROL NOW…

FORGET THE BLAHMAKE THEM RAHMAKE THEM LOVE YOU

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