Can you remember the last time you were totally lost in a great book, a blog post or an article?

Can you still feel the rush of excitement you felt while you read the piece?

The thrill.

The emotions!

The anticipation!

Great writing is laced with personality. It’s also concise.

Great writing is in the details and in the stories.

It can be found on the back of wine labels, and on the walls of the ghetto.

It lives in 140 character tweetables and in movie dialogues.

But mostly, it’s never far from people who demonstrate crazy fierce passion for their craft.

Because passionate people care! They care enough to make a difference. They care enough to treat their craft as the holy grail.

When passionate people write you can see the emotions ooze from the page, hitting you right in the heart.

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You don’t have to be the best copywriter in the house to channel your best writing voice.

You don’t even need to be a writer.

You need the 3 Ps:

1. Personality — Great writing is always laced with a million fragments and nuances of a writer’s personality.

We love that we can relate to a writer’s:

Vulnerability.

Pride.

Opinions.

Goofiness.

Failures.

Successes.

Fear.

Overwhelm.

Anger.

We relate to humans who write like humans—not robots in training who just try to copy others.

2. Passion — If you’re trying to write when you’re NOT feeling the heat, stop it right there. Heat. Passion. Anger. They’re closely related emotions that trigger us in a big way.

If you want to spark words so that they’re ALIVE. On fire. And demanding a reader’s attention, you must obey rule #567 (rrrright…I totally made that one up).

But really, you should only write when you’re feeling the HEAT. (Thanks Melissa, I get it now.)

When you write with heat your words will pop off the page.

3. Purpose — Before you sit down to write a piece, ask yourself why.

What is the purpose of your article?

What do you want readers to feel, do or understand?

Writing without purpose is like trying to steer a boat without a destination.

THAT would be pointless.

I hope you get my drift. I think you do, because you’re smart like that!

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