How to Channel Your Best Writing Voice

How to Channel Your Best Writing Voice

Can you remember the last time you were totally lost in a great book, a blog post or an article? Can you still feel the rush of excitement you felt while you read the piece? The thrill. The emotions! The anticipation! Great writing is laced with personality. It’s also...

7 Steps to Master the Art of Persuasion

7 Steps to Master the Art of Persuasion

In our world, sales have become an integral part of life. You don’t have to be a business owner to sell or master the art of persuasion. You can persuade your friends to watch the latest episode of Orange is the New Black (+ you totally should) or rave about that new...

How to STOP Pleasing & Start Teasing

How to STOP Pleasing & Start Teasing

In the past few years, a silent epidemic has spread its nasty virus across the inter webs. That epidemic? It sneaked into our lives like the thieves who snuck into the Hatton Garden Safe Deposit Company to pull off the biggest jewellery heist in UK history last year....

How to Tease Readers Into a Buying Frenzy

How to Tease Readers Into a Buying Frenzy

So recently I was privy to the BEST fucking launch ever in the history of launches! I’ve seen a ton of launches since starting my first business back in 2004. Most of them were… average. Some were OK-ish, and a small number were impressive enough to hold my attention…...